News-Archiv

MediaMarktSaturn is using a GenAI-based voicebot to support its customer hotline. The voicebot uses the FAQs on the MediaMarktSaturn websites to provide relevant information quickly and around the clock, thus solving the most common customer queries. The voicebot has been successfully launched in Germany in September, the first test phase started in Austria and the Netherlands, and the rollout will continue in Spain in early 2025. 

MediaMarktSaturn is expanding its digital services and is now using an innovative AI solution to further improve its customer service. The new voicebot, which was developed in collaboration with Parloa, is based on generative artificial intelligence (GenAI) and makes it possible to answer customer queries on the hotline automatically and in natural language. If the caller generally does not want to speak to the voicebot or the voicebot cannot provide a solution to the request, callers are forwarded to a customer service employee.

"With the integration of the new voicebot, we are continuously improving our digital service offering," explains Henny Steiniger, Vice President Services & Solutions, Customer Experience & Care. "By using artificial intelligence, we are not only increasing efficiency, but also offering our customers a service that is available around the clock. This is in line with our vision of offering innovative and intuitive solutions that make our customers' everyday lives easier."

MediaMarktSaturn is evolving from a pure product seller into a customer-centric omnichannel service platform. Such a restructuring also means doing things differently. MediaMarktSaturn wants to make the customer's shopping experience even more pleasant and personal. One way to meet this challenge and introduce new processes or services is the service design method.

Ingolstadt, February 24, 2022: The pandemic, with its numerous lockdowns, has demonstrated that a perfectly tailored omnichannel offering – the availability of products, services, and advice both online and offline across all channels – is more important than ever. While MediaMarkt and Saturn's Click & Collect service was already popular and frequently used before the pandemic, it has experienced a significant boost since the first lockdown in spring 2020. Currently, around half of all products ordered from the MediaMarkt and Saturn online shops are picked up in-store. To accommodate this trend, the two electronics retailers have optimized their Click & Collect service so that all products available directly in-store can now be picked up within 30 minutes of ordering online – making online shopping even more enjoyable.

• MediaMarkt and Saturn are making their omnichannel offerings even more attractive.
• Many products can now be picked up in-store within 30 minutes of ordering online.
• All stores nationwide are now open to all customers again.

The mix is ​​key: Online shopping has become more popular than ever, especially since the pandemic – at the same time, many consumers still desire personal advice and additional services, such as repairs or picking up online orders in-store. The advantages of Click & Collect: Delivery fees are eliminated, and customers save time, as they can often pick up their products on the same day they order. Furthermore, the ordered products can be conveniently paid for in-store. For those who want their products even faster, Click & Collect Express is now available: Many products ordered at www.mediamarkt.de and www.saturn.de can now be picked up in-store within 30 minutes – provided the products are in stock at the selected store.

Click & Collect offers the convenience of in-store pickup. Click & Collect Express is primarily made possible by digital support: In-store employees use their company smartphones and a specially developed app to process orders. This significantly speeds up the process, and goods ordered online are ready for pickup in the store within a very short time.

It's this easy: Before ordering in the online shop, select your preferred store, and you'll immediately see if the desired product is ready for pickup. In your shopping cart, under "How would you like to receive your products?", click the "Ready for pickup" option and complete your order. You can also choose whether you prefer to pay online or in-store upon pickup. It couldn't be more convenient or faster.

Furthermore, MediaMarkt and Saturn are pleased that, thanks to the nationwide lifting of the 2G and 3G restrictions in retail, they can now welcome and advise all customers in-store again. The existing social distancing and hygiene rules will, of course, continue to be observed. Customers can find information about the currently applicable Corona regulations in the individual stores at www.mediamarkt.de/de/service/coronainfos and https://www.saturn.de/de/service/coronainfos.

MediaMarktSaturn is making steady progress in expanding the marketplace: In the third quarter 2023/24, the gross merchandise value (GMV) more than doubled compared to the prior-year quarter and more than 1.6 million products from around 1,470 sellers are now available on the platform. With the launch in Italy, the introduction of financing services for marketplace products and the expansion of refurbished products, the company has already laid further important cornerstones to achieve its target of €750 million GMV by 2025/26.

The strong growth of the Marketplace is due, among other things, to an expanded product portfolio, the completed rollout in five countries - Germany, Austria, Spain, the Netherlands and, most recently, Italy in July - as well as the expansion of refurbished products and the ongoing optimization of the integration of the Marketplace with the online stores. Other important cornerstones of the Marketplace strategy, which will ensure continued growth in the future, have already been implemented or are in the process of being implemented.

"With the integration of Space-as-a-Service offerings in the stationary market, the financing service for Marketplace products and the expansion of our refurbished offerings, we are making our Marketplace even more attractive - for customers and partners alike. With the expansion of new verticals such as DYI, sports and health, we want to reach new target groups in the long term. The roll-out of the Marketplace in three additional countries in the coming calendar year will also be a strong growth driver in order to achieve our declared goals by 2025/26," explains Christian Kollesch, Managing Director of MediaMarktSaturn Marketplace.

Refurbished products - new online store experience

The refurbished product offering has been further enhanced with the introduction of a new user experience design. The redesign provides customers with a clearer, more intuitive shopping experience and access to an even wider selection of refurbished products from marketplace sellers. Products are now categorized into three easy-to-understand quality levels based on availability: “Excellent”, “Very Good” and “Good”. These grades are based primarily on external signs of use and battery life, and guarantee full functionality. When products are available, customers can now find alternative refurbished offers from the Marketplace directly on the product detail page of the new device. 

However, the topic of refurbishment is not only receiving more attention online, but also in stores. In May, a pop-up store on the topic of sustainability opened in Tübingen, Germany, bringing the company's marketplace, sustainable product range and refurbishment to the brick-and-mortar stores for the first time.

Financing Service for Marketplace Products

At the end of July, MediaMarktSaturn also introduced the popular financing service for Marketplace products in Germany and will roll it out to other countries. As a result, customers benefit from an additional payment option in the Marketplace that enables them to set up individual financing plans and make larger purchases without having to pay the full amount immediately. Marketplace sellers can use an established financing option at MediaMarktSaturn and further increase the attractiveness of their offers and their sales potential.

Expansion of the Space-as-a-Service offering 

MediaMarktSaturn is continuing to expand its Space-as-a-Service offerings for marketplace sellers. In Germany, Spain and the Netherlands, the first spaces have already been rented by Marketplace sellers in the stores to present their products live on site. This offering allows sellers to tap into the company's extensive network of more than 1,000 stores and showcase their products to a broad audience in Experience Zones. In the future, customers will also be able to experience and test Marketplace products in their local stores, benefiting from an even wider range of products.

MediaMarktSaturn is expanding its service offerings and integrating parcel shops into nearly all 400 Media Markt and Saturn stores in Germany. Following a successful pilot project in approximately 50 selected stores, customers can now conveniently pick up and send parcels from the parcel services DPD Germany and GLS Germany at an increasing number of locations.

Successful pilot project as a foundation: In the test phase, which began in mid-2023, customers had the option of picking up and sending their parcels at over 50 stores. This service has already been used more than 160,000 times and has been considered a success by all project participants. Based on the positive feedback and high customer demand, the service is being gradually expanded to almost all German stores in cooperation with DPD and GLS.

The national rollout has already begun, and approximately 30 more stores will integrate the parcel services of DPD and GLS in February – bringing the total number of stores in Germany offering this customer-friendly service to over 80. The rollout will continue gradually. Customers can send and collect their parcels either via the online pick-up area or at designated collection zones within the store. The DPD and GLS store locators make it easy to find the nearest store offering parcel shops.

MediaMarktSaturn is driving forward the realignment and modernization of its store formats across Europe with the opening of new "Lighthouse" stores. Following successful launches in Milan, Rotterdam, and Rome, Europe's largest consumer electronics retailer will open its first "Lighthouse" store in Germany on September 1st with "Tech Village Berlin" at Alexanderplatz. Further openings will follow at the end of September in Madrid and in October in Vienna. This will bring MediaMarktSaturn's total number of these stores to six. More are planned to open throughout Europe in the coming years.

"In implementing our omnichannel strategy, we are also specifically strengthening our brick-and-mortar business as the core of our activities. We are modernizing existing stores and introducing new formats to offer our customers the most attractive shopping experience possible," said Dr. Karsten Wildberger, CEO of CECONOMY and MediaMarktSaturn. "The Lighthouse concept is the flagship of the new store formats. Working closely with our partners, we are setting new standards in brick-and-mortar retail."

The experience with the existing "Lighthouse" stores has been consistently positive. "Our customers have embraced the concept very well; it's a commercial success. We will be opening two new stores of this type in Madrid and Vienna this year, and more are planned for the coming years."

The new MediaMarkt "Tech Village Berlin" is a technology experience of superlatives: Designed by the renowned Italian architect Fabio Novembre, MediaMarktSaturn presents its customers with the most important innovations and most popular electronics products from a wide range of segments across four floors and a total area of ​​8,000 square meters.

Architecturally modeled after an Italian marketplace, each floor features a central piazza showcasing an extensive selection of technology products.

Partner boutiques, where the industry's top brands present their latest highlights, are arranged around the central marketplace. MediaMarktSaturn has secured more than 30 renowned manufacturers as partners for its "Tech Village Berlin," including Apple, Samsung, Microsoft, Sonos, Sony, Philips, Logitech, Xiaomi, Miele, and Dyson.

Spread across all floors are six so-called Experience Zones – areas where customers can directly try out and experience innovations and the latest products. Regular events will also be held here. Another highlight is the "Barista Club," a coffee bar that invites customers to enjoy the finest coffee specialties.

In a spacious service area, MediaMarktSaturn offers its customers a comprehensive range of services. And, of course, "Tech Village Berlin" is also closely integrated with the company's online services, giving customers convenient access to all of MediaMarktSaturn's omnichannel offerings.

"Tech Village Berlin is like a trade fair all year round. Our customers can get an overview of the hottest trends in the industry here every day," explained Jörg Bauer, COO of MediaMarktSaturn Germany. "With the boutiques of our most renowned industry partners, great products, an innovative architectural concept, plenty of service and our own café, we make shopping here a real experience."

MediaMarktSaturn is convinced that every device deserves a second life. The company is now also showcasing its commitment to sustainability and the circular economy in its marketing.

Ingolstadt, April 9, 2025

In the latest campaign, MediaMarktSaturn and brand ambassador Jürgen Klopp are teaming up to promote the retailer's trade-in service. The campaign will be shown in all eleven countries in which the company is active.

The centerpiece of the marketing initiative is a spot featuring brand ambassador Jürgen Klopp. He uses MediaMarktSaturn's trade-in service for his used smartphone. The phone ends up in other hands as a refurbished product. The new owner is a young, passionate football talent who likes to share her football skills on social media - and soccer enthusiast Jürgen Klopp is also among the many people who watch and like the video. The second life that MediaMarktSaturn has given the smartphone means that the girl and the previous owner are unwittingly connected and the young player's joy at receiving a reaction from Jürgen Klopp is hard to contain.

Michael Schuld, CMO of MediaMarktSaturn: "Reuse instead of waste – that is the core message of our new campaign. With our trade-in service, we bring sustainability and affordability together: Every old device holds a new life – and at the same time, you’re doing something good for your wallet. These two aspects correspond to the spirit of our times. That’s why they are a perfect match for our marketing."

In Germany, the campaign is supplemented by additional marketing measures relating to sustainable services. These include a poster campaign at the point of sale as well as various videos for online or TV use, which focus on repair, refurbished products or display protection, among others. The aim is to further increase awareness of MediaMarktSaturn's circular economy offerings. In Germany, the campaign will be shown on TV, online and at the point of sale from April 22 to May 19. Saatchi & Saatchi (creation) and German Wahnsinn (brand soundtrack & music) were involved in the realization of the campaign. Publicis Media was responsible for the media budget. 

The commitment to greater sustainability, the Impact Experience, is a central component of MediaMarktSaturn's corporate strategy. The company was already able to further strengthen its services and offerings in the past financial year: The number of trade-in products grew by 94% year-on-year, while the number of remanufactured products sold rose by as much as 275%.

As part of its omnichannel strategy, MediaMarktSaturn continues to invest in its brick-and-mortar stores and is consistently expanding its store formats. The former Saturn store in the heart of Hamburg has been completely modernized and will reopen on September 5th as a "Lighthouse" store. This will unite the two future-oriented concepts, "Tech Village" and "Xperion," under one roof for the first time.

A superlative technology experience: Spanning approximately 15.000 square meters, MediaMarktSaturn is now presenting a "Lighthouse" format store in the Hanseatic metropolis. With brand boutiques, experience zones, and an impressive gaming area, the store offers a captivating customer experience that sets new standards in brick-and-mortar retail.

"Tech Village Hamburg embodies our 'Experience Electronics' strategy," says Sascha Mager, CEO of MediaMarktSaturn Germany. “We are emphasizing our goal of creating unforgettable shopping experiences and putting our customers’ needs first. In addition to expanding our online capabilities, we are investing in our brick-and-mortar stores and focusing on the right format in the right location. Mönckebergstraße, one of Germany’s most renowned shopping and promenade streets, offers the perfect conditions for establishing a central destination for tech-savvy customers.” This is the second Lighthouse-format store in Germany, following Berlin, and the eleventh across Europe. The company aims to have up to 20 such flagship stores in Europe by the 2025/26 financial year.

With an exclusive cooperation, MediaMarktSaturn combines innovative technology with high-quality fashion for the first time. The "Mining Shoe" by the Portuguese designer label Leandro Lopes is now available online in the limited MediaMarkt special edition. The integrated NFC chip in the shoe combines the real world with the label's metaverse in a unique way.

Ingolstadt, 30. January 2024
The fashion brand Leandro Lopes shows how to enter the digital world of gaming with a real shoe with its "Mining Shoe" and the recently launched Lopes app. Customers of MediaMarktSaturn have the opportunity to experience this fascinating crossover live from the beginning. The exclusively designed sneaker, which is kept in the MediaMarkt colors white and red, stands for a technical experience of a very special kind and therefore fits perfectly with the claim of MediaMarktSaturn to provide unique experiences as an experience champion. The shoe is now available for pre-order online.

Dress up and start running - and not only in the real world, but also in the Metaverse of Leandro Lopes (via the Lopes App, now available for registration for iOS and Android). That's the idea behind the Mining Shoe. The integrated chip not only counts steps in real time and creates individual analyses for optimized workouts, it also transmits the activities wirelessly into the virtual world. The metaverse itself is designed by the players themselves. The focus is on the gamification approach: Whether finding treasures or inviting players to a sporting challenge - the goal is to collect as many points as possible and then exchange them in real life for rewards and rewards, for example for a garment from the collection of Leandro Lopes. Basically, everyone can play, but if you own the "Mining Shoe", you get a special status and fill your points account by just running with your shoe.

“It is the brand promise of MediaMarktSaturn to make technology more tangible. Leandro Lopes' idea of linking the real and digital world through modern technology in a fascinating way pays off," explains Timo Emmert, Managing Director of MediaMarktSaturn E-Commerce GmbH. "Through the cooperation with a fashion brand, we not only open up a completely new category for our customers, we also invite them to an unprecedented technology experience."
The "Mining Shoe" in the MediaMarkt design was handcrafted in Europe and is available in sizes 36 to 48. It can now be pre-ordered for 14.99 euros per month with a term of 24 months. Only while stocks last! All information about the promotion is available online at mediamarkt.de: Leandro Lopes – “The Mining Shoe” | MediaMarkt. 

Let's go!

Just in time for the Christmas season, MediaMarktSaturn is expanding its delivery services: With two pilot projects in Cologne, Koblenz, and Dortmund, same-day and next-day delivery for large appliances is now available. In addition to the same-day delivery service for packages and goods up to 23 kg, which has been available since April 2024 and can be delivered within 90 minutes in cooperation with Uber, MediaMarktSaturn now also offers a flexible solution for large, last-minute Christmas gifts.

Anyone with a last-minute gift idea can now have larger gifts delivered to their home at short notice, in addition to the same-day delivery service with Uber for smaller packages – optionally including additional MediaMarktSaturn services. To further improve and make delivery options more flexible for customers, MediaMarktSaturn is testing same-day delivery for large appliances in the Cologne, Koblenz, and Dortmund regions. This includes products that require two-person handling for delivery, such as refrigerators, washing machines, and televisions 42 inches and larger. The pilot projects offer same-day and next-day delivery with three selectable service levels for setup and installation at the customer's home.

"We want to offer our customers flexible, fast, and convenient deliveries and services that perfectly suit their needs – and especially now during the Christmas season, enable stress-free planning for the holidays. Immediate delivery for large appliances is an important part of our strategy and therefore a logical step to meet customer needs even more individually with our delivery service," explains Stefanie Schmid-Knappe, Managing Director of MediaMarktSaturn Beschaffung und Logistik GmbH. "With these pilot projects, we aim to gather verifiable data and customer feedback to prepare for a nationwide rollout of immediate delivery for large appliances. To this end, we will gradually put up to 14 Urban Hubs into operation as regional last-mile delivery centers."

MediaMarkt.de has been named Germany's best online shop, closely followed by Saturn.de. In the ranking by news channel ntv and the German Institute for Service Quality (DISQ), the two online stores took first and second place this year. Nine companies were evaluated in the category “Electronics with store network”. 

Over 77,000 consumers were surveyed in 2024 and rated a total of more than 900 providers. The customer experience was the top priority and was examined in this elementary performance areas:

• Value for money
• Product offer
• Customer service
• Internet access/App
• Shipping and returns
• Order and payment conditions

MediaMarkt was able to impress in all areas and received the best rating. Customers willingness to recommend MediaMarkt to others as well as factors such as product quality and variety of products, advisory competence on the phone, by e-mail and chat, payment options and delivery options, shipping costs and speed, and returns processing were also included in the overall result. 

"We are delighted about the award and the positive customer feedback," says Tim Laufenberg, Managing Director of MediaMarktSaturn E-Commerce GmbH. "We are continuously developing our online presence to offer our customers the best experience possible. It's great to see that this is also reflected in the feedback from our customers and that we were able to improve our ranking compared to the previous year with both online stores."

According to the study, MediaMarkt and Saturn have consistently been among the best online stores in Germany in recent years and have regularly ranked in the top three - MediaMarkt and Saturn came third and fourth last year. In 2024, they have now made it to the top of the rankings.

The award is based on an extensive consumer survey, in which over 69,000 consumers took part this year. More than 850 providers in a total of 93 categories were evaluated. Eight companies were considered in the electronics with branch network category. The online shops were evaluated in seven performance areas, including price-performance ratio, product range, customer service, website/app, shipping and returns, ordering and payment conditions, and willingness to recommend.

“We are delighted to receive this award and, above all, to have earned the trust of our customers,” says Tim Laufenberg, Managing Director of MediaMarktSaturn E-Commerce GmbH. “At the same time, we are continuously working to further optimize the customer experience in order to offer the best possible shopping experience. Specifically, we are working on better integration of our services, further personalization of the customer journey, and optimization of our relevant content for customers. A big thank you goes to the entire team, who worked hard to achieve this success.”

These innovations improve the shopping experience:

• Faster delivery with Uber: Customers can have selected products delivered directly to their homes in the shortest possible time.
• Greater transparency for refurbished products: Revised filters, price tags, and condition ratings make refurbished products easier to find and compare.
• Trade-in directly in the shop: Used devices can be conveniently purchased online.
• Smarter search: Thanks to semantic vector search, relevant results are displayed even with imprecise search terms.
• Connected customer programs: The merging of MyMedia and MySaturn creates a unified user experience.
• Improved accessibility: The online shop has been adapted to be even more accessible and usable for all user groups.
• Expanded delivery options: Orders can be shipped directly from the store via the new Service Hub, including convenient two-person handling for large appliances.

MediaMarkt.de and Saturn.de have already achieved top rankings in previous years. With the current result, MediaMarktSaturn succeeds in further expanding its position at the top of the industry and underlining its strong position in German online retail.

The Christmas markets are finally luring again with mulled wine and roasted almonds and even the first flakes have already fallen in some places - sure signs that Christmas and the gifts under the tree are approaching with great strides. So that the contemplative pre-Christmas season, which is so urgently desired this year, is not clouded by too much gift stress, MediaMarkt provides a lot of inspiration with the gift finder. The following small selection of diverse gift ideas shows: In the MediaMarkt online shop there is something for every budget and every wish. * Of course, there are also many other suggestions in the local markets.

The annual question of which presents for the loved ones should be under the Christmas tree, quickly causes hustle and bustle and tension in the cozy pre-Christmas season. Whether for the partner, the parents, the children, friend or acquaintances - MediaMarkt has compiled the right gift ideas for different interests in every price segment and proves: Technology gadgets ensure radiant faces for the recipients of all ages. At the bottom, all products presented here are linked again to the MediaMarkt online shop. Here, too, the following applies: While stocks last; it pays to be fast!

Smart gifts – perfect for the current time

Saving electricity in a different way: With the HAMA Mini WLAN socket, power gues can be quickly located, because with the smart socket you can not only easily turn floor lamps or TVs on and off via app or voice control, but also measure power consumption in real time.

The 10,000 mAh power bank from ISY provides the necessary juice of your smartphone and tablet on the go. This gives all technical companions an energy boost to the next socket.

Slightly nostalgic, but in times of possible power outages again a current gift idea, are portable, battery-operated radios. The model from Panasonic with DAB/DAB+ and FM tuner offers the best digital reception quality with a versatile program selection and fits in every household.

Radiant eyes for small and large children

With Olaf, the snowman, winter mood moves into the children's room. The Tonie character plays the adventure "The Frozen - Olaf thawed". For this, the audio figure is simply placed on the Toniebox. Action and adventure of a completely different kind can be found, for example, with the Asterix Tonie.

For children over three years of age, the VTECH Kidizoom Duo with front and rear camera is a squeaky idea to promote the spirit of discovery. The robust digital camera can play music and stimulate the imagination with fun AR games.

The kit "Mia's Animal Rescue Mission" by Lego Friends provides activity for children from the age of seven. Little animal lovers can go on an exciting rescue mission for safari animals here.

For gamers, the Nintendo Switch Lite is the perfect gift. Small and light, you can take the console with you everywhere and immerse yourself in virtual worlds on the go.

Start and relax

When everyday life starts again in the new year and getting up early in the morning is difficult, the Philips light alarm clock is the right partner on the bedside table. It gently awakens with a combination of light and sound inspired by nature.

At Christmas directly think of the time after the delicacies? This is really fun with the Xiaomi Smart Band 7, because the fitness tracker helps to make everyday life more active.

If, on the other hand, you are looking for relaxation on the sofa instead of exercise, you will find access to the best entertainment with the Google Chromecast Streaming Player: fast streaming and a crystal clear image with bright colors in brilliant HD quality.

At Christmas time, parents in particular are often stressed, so a massage gun like the Fitgun 1 Pro can work wonders. The individually adjustable vibration beats loosen the muscles - perfect for relaxing and enjoying.

The third-generation Apple Air Pods are also practical. The perfect gadget for all iPhone users to finally leave the cable clutter of the headphones behind. The comfortable fit in the ear and the sound quality guarantee a new listening experience.

Capture and share moments

Anyone who photographs or films a lot knows the problem: The memory of the smartphone or laptop is quickly full. Rescue and thus more space on the devices is approaching with the one terabyte external hard drive.

If it is not the storage capacity of common smartphones that is seen as a challenge, but the somewhat too confusing operation, the Emporia Smart Senior Smartphone is the perfect idea for robust parents or grandparents. Reduced to the essential functions, the device brings fun and digital participation.

Kitchen magic

Enjoyment is also the order of the day for many at the turn of the year - when New Year's Eve is celebrated with a delicious raclette with friends and family. But the smells often hang in the apartment for days afterwards. Not with the Unold Smokeless Raclette: It has a removable extractor hood with replaceable activated carbon filter. This makes meat, fish and co. prepared odorless.

With the espresso machine from DeLonghi, your own kitchen becomes an Italian café. Whether aromatic mild espresso or creamy milk foam, hot milk or hot water for tea, with the stylish all-round talent everything succeeds.

For all those who have not yet found the right thing or who find it difficult to decide, MediaMarkt has an original tip: give socks as a gift! What was previously the absolute classic among the gift fails, becomes a must-have this year with MediaMarkt. The MediaMarkt voucher sock not only offers Christmas spirit for the feet, but surprises technology fans with a credit between 50 and 150 euros for their next purchase. Simply select a sock size, top up your balance and give it away.

MediaMarkt Services for Christmas

And also at Christmas, MediaMarkt offers extensive services that make shopping more convenient. With Click & Collect Express, short-term customers can pick up many products directly in the store within 30 minutes of online ordering - provided that the products are directly available in the selected market. In addition, customers from an order value of 100 euros have the opportunity to buy gifts via 0% financing (maximum term 10 months). **

Links to the gift tips in the MediaMarkt online shop

Smart gifts – perfect for the current time
Hama Mini WLAN socket
ISY Powerbank
Panasonic Radio

Radiant eyes for small and large children
Frozen Tonie
Tonie Asterix
VTECH Kidizoom Camera
Lego Animal Rescue Mission
Nintendo Switch Lite

Start and relax
Philips light alarm clock
Xiaomi Band 7 Fitness Tracker
Google Chromecast
Fitgun Massage Gun
Apple Earpods 3rd Generation

Capture and share moments
Sandisk external hard drive
Emporia Senior Smartphone

Kitchen magic
Unold Smokeless Raclette
Espresso machine DeLonghi

*Attention: Availability only while stocks last. Exact prices and product specifications can be found in the market or online shop.

**0% effective annual interest rate, from € 100.- financing amount, exclusively for products offered directly by MediaMarkt, monthly minimum installment € 10.-, term 6 to 10 months, for myMediaMarkt customers up to 20 months. Depending on the product, longer terms of up to 60 months are also possible. Initial and final installments may vary. Creditworthiness required. With BNP Paribas, the financing is via a credit line with Mastercard®. The following applies additionally to this: Net loan amount depending on creditworthiness up to €10,000. Contract term for an indefinite period. The fixed borrowing rate of 0% only applies to financing mediated by MediaMarkt for a limited period of up to a maximum of 10 months (for myMediaMarkt customers 20 months) from the conclusion of the contract. Depending on the product, longer terms of up to 60 months are also possible. After that and for all other disposals, the variable borrowing rate (annual) is 15.72% (16.90% effective annual interest rate). The amount and number of monthly installments may change if further dispositions are made over the credit line; the rate is at least 2.5% of the highest use of the credit line rounded to the full €100, min. 10.- €. Mediation is exclusively for our financing partners: Santander Consumer Bank AG, Santander-Platz 1, 41061 Mönchengladbach • Targobank AG, Kasernenstr. 10, 40213 Düsseldorf • BNP Paribas S.A. Branch Germany, Rüdesheimer Straße 1, 80686 Munich. Financing partner market-dependent.

MediaMarktSaturn is transforming itself from the pure product provider of the past into a customer-centric omnichannel service platform. The company, which operates in 11 European countries, is aligning all of its decisions with the needs of its customers. The shopping experience is constantly being improved on all channels - in-store, online and in the app. This is why MediaMarktSaturn continues to invest heavily in its brick-and-mortar stores. They should be places of experience, always where our customers need us. To this end, the stores are being continuously modernized and four core formats have been rolled out in all countries over the past few years: Lighthouse, Xpress, Smart and Core. Wherever possible and promising, new concepts such as a Mobility Store or Space as a Service offerings are being tested.

The goal is clear: a modern shopping experience for our customers across all channels. Omnichannel, the networking of online and offline channels, is MediaMarktSaturn's great strength, as is the focus on the customer and their needs. The company's motto is: the right format in the right place in order to be even closer to the customer and respond more individually to their needs. The stores and personal advice are MediaMarktSaturn's ace up its sleeve compared to its major competitors. MediaMarktSaturn also offers its partners unique opportunities to present their products. The Lighthouse, Core, Smart and Xpress store formats are being continuously developed and rolled out step by step in all countries; the second Lighthouse in Austria recently opened in Graz.

Just in time for Valentine's Day, MediaMarktSaturn is presenting a campaign that rethinks traditional gift-giving. Instead of the annual chocolates, roses and the like, the electronics retailer is showing how technology can create emotional experiences with a focus on its own brands. 

Just in time for the Christmas season, MediaMarktSaturn is presenting the next phase of its international collaboration with Jürgen Klopp, the company's new brand ambassador. Under the motto "Enjoy a relaxed Christmas", this year's campaign is all about a stress-free Christmas season.

Ingolstadt, November 14, 2024

With their new Christmas campaign, Team MediaMarktSaturn and coach Jürgen Klopp are enabling a relaxed festive season and focusing on the retailer's gift ideas and services. The campaign shows MediaMarktSaturn as the reliable partner throughout Europe that enriches the Christmas experience with customized services and thus ensures a relaxed holiday season. After all, this is exactly what the holidays are all about: more time for family and friends.

In MediaMarktSaturn's new Christmas commercial, brand ambassador Jürgen Klopp shows how the electronics retailer's wide range of services make shopping an experience that focuses on the needs of our customers. At MediaMarktSaturn, they benefit from a comprehensive range of services that go far beyond individual gift advice: with express delivery, orders arrive directly at our customers' homes within 90 minutes. The Click & Collect service also offers additional flexibility: orders that have been conveniently reserved online can be prepared and collected from the store in just 30 minutes. This saves time. The "Ready to go" service makes it even easier to get started with new smartphones, for example, by setting up the devices ready for use. Anyone buying larger technology products can also take advantage of the professional installation service and enjoy the devices immediately ready for use.

Michael Schuld, CMO of MediaMarktSaturn, emphasizes: "We have a powerful team and we are underlining this with our Christmas campaign this year. To make our team even stronger, we also have our new team member Jürgen Klopp on board. With his authentic and likeable manner, he shows how easy and relaxed the holidays can be with our services. Together with him, we offer our customers not only the right products, but also comprehensive services that ensure a carefree Christmas. After all, it is precisely these services that set us apart from the competition and make us the Experience Champion." 

The campaign will be shown in all eleven countries in which MediaMarktSaturn is active. The campaign spot will be adapted locally: Thanks to the innovative use of artificial intelligence (AI), Klopp speaks all national languages. MediaMarktSaturn has further developed and trained its in-house language AI for this purpose. In this way, the company is taking a new step in the international adaptation of campaign content.

In Germany, the campaign will run from December 2 to December 24 and can be seen on TV, online video, in cinemas and at the point of sale. The agencies Saatchi & Saatchi and BWGTBLD were involved in the production.
 

Germany's leading electronics retailer kicks off its "Colorful Black November." From October 28th to December 9th, 2024, customers can expect six weeks packed with sensational offers in the approximately 400 MediaMarkt and Saturn stores and online shops. It's the perfect opportunity to treat yourself to some tech gadgets or secure early Christmas gifts. Ready for a top-notch shopping experience?

At 9:00 a.m. sharp on October 28th, MediaMarktSaturn will launch the most exciting shopping season of the year. During "Colorful Black November," customers can enjoy attractive promotions for more than a month. It all starts with the "Black Deals," followed by highlights for "Singles Day," "Black Week," and the legendary "Black Friday" on November 29th. The grand finale is "Cyber ​​Week," which will offer fantastic deals from December 2nd to 9th.

The festivities culminate with "Cyber ​​Week," featuring amazing deals from December 2nd to 9th. Throughout November and into December, tech enthusiasts can save big at both MediaMarkt and Saturn stores and online shops. Whether for personal use or early Christmas shopping, the electronics retailer offers numerous opportunities to snag bargains and collect bonus points.

The Christmas markets are finally beckoning again with mulled wine and roasted almonds, and in some places, the first snowflakes have even fallen – sure signs that Christmas and the presents under the tree are fast approaching. To ensure that the much-desired peaceful Advent season isn't spoiled by too much gift-giving stress this year, Saturn's Gift Finder provides plenty of inspiration. The following small selection of diverse gift ideas shows that Saturn's online shop has something for every budget and every wish.* Of course, you can also find many more suggestions in their stores.

The annual question of what presents to put under the Christmas tree for loved ones quickly leads to hectic activity and tension during the cozy Advent season. Whether for your partner, parents, children, friends, or acquaintances – Saturn has compiled the perfect gift ideas for a wide range of interests and price points, proving that tech gadgets bring smiles to the faces of recipients of all ages. All the products presented here are linked again at the bottom of the page in the Saturn online shop. Here too: While supplies last! So it pays to be quick!

Smart Gifts – Perfect for the Current Times

Save energy with a twist: The HAMA Mini Wi-Fi Smart Plug makes it easy to identify energy guzzlers. This smart plug not only lets you switch floor lamps or TVs on and off via app or voice control, but also measures energy consumption in real time.

The 20,000 mAh power bank from Realpower provides the necessary power for your smartphone and tablet on the go. This gives all your tech companions a boost of energy until you reach the next power outlet.

Slightly nostalgic, but still a relevant gift idea in times of potential power outages, are portable, battery-powered radios. The Technisat model with DAB+ and FM tuner offers excellent digital reception quality with a diverse selection of programs and fits perfectly in any home.

Bright Eyes for Children of All Ages

A little angel brings Christmas cheer to the children's room. The Tonie figure plays 20 of Rolf Zuckowski's most popular children's Christmas carols, including "In der Weihnachtsbäckerei" (In the Christmas Bakery). Simply place the figure on the Toniebox. For more action and adventure, try the Paw Patrol Tonie "Der Pirateschatz" (The Pirate Treasure).

Children aged four and up can learn through play with the digital learning game from Edurino. In the starter set "Die versunene Welt der Zahlen" (The Sunken World of Numbers), Robin the raccoon embarks on an exciting journey into the world of numbers with little ones.

And what's the best Christmas gift for little ones? A smartphone? But a child-friendly one, please! The Kidizoom Snap Touch children's camera from VTECH comes in a stylish smartphone design. It allows children to take photos and videos, play games, and share content with others via Bluetooth.

The perfect gift for gamers is the Ready to Gaming Racing Steering Wheel. Compatible with almost all popular consoles, it includes a gear shifter and pedals, providing a realistic driving experience at home.

Start Your Day and Relax

For those who struggle to get out of bed in the dark winter mornings, the Philips Light Alarm Clock is the perfect bedside companion, gently waking you with a nature-inspired combination of light and sound.

Want to start thinking about the post-Christmas feasting season right away? The Xiaomi Smart Band 7 makes it fun, as this fitness tracker helps you be more active in your daily life.

If, on the other hand, you're looking to relax on the sofa rather than exercise, the Google Chromecast streaming player offers access to top-notch entertainment: fast streaming and a crystal-clear picture with vibrant colors in brilliant HD quality.

Parents are often stressed during the Christmas season, and a massage gun like the one from Medisana can work wonders. The individually adjustable vibrations loosen muscles – perfect for relaxing and enjoying the holidays.

The Apple AirPods Pro are also practical. They offer active noise cancellation but allow outside sounds to pass through in Transparency mode. The perfect gadget for all iPhone users to finally leave behind the tangled mess of headphones.

Capture and Share Moments

Anyone who takes a lot of photos or videos knows the problem: smartphone or laptop storage fills up quickly. Relief, and thus more space on your devices, is at hand with Samsung's one terabyte external hard drive.

If the challenge isn't the storage capacity of standard smartphones, but rather their somewhat cluttered user interface, the Doro Senior Smartphone is the perfect solution for active parents or grandparents. Reduced to the essential functions, the device offers fun and digital participation.

Kitchen Magic

Home cooks always appreciate some help in the kitchen. The Bosch MUM food processor is the ideal companion: it kneads, whisks, or grates ingredients, making baking a breeze.

New Year's Eve would be the perfect occasion to try a classic with an elegant twist: the WMF raclette grill. With its eight pans, it ensures culinary enjoyment on convivial evenings with family and friends. For those who still haven't found the perfect gift or are finding it hard to decide, Saturn has another tip: With the Saturn Gift Card, recipients can easily fulfill their individual wishes. The gift cards, available in two different Christmas designs, can be loaded with a balance between €5 and €150 and redeemed both online and in-store. Further gift ideas can be found in the Saturn online shop and in stores.

Saturn Services for Christmas

And this Christmas, Saturn also offers a wide range of services to make shopping more convenient. With Click & Collect Express, those who decide at the last minute can pick up many products directly from the store within 30 minutes of ordering online – provided the products are in stock at the selected store. In addition, customers can purchase gifts with 0% financing for orders over €100 (maximum term of 10 months).**

Links to gift ideas in the Saturn online shop:

Smart Gifts – Perfect for Today

Hama Mini Wi-Fi Smart Plug

Realpower Power Bank

Technisat Digital Radio

Bright Eyes for Kids of All Ages

Tonie Christmas Bakery

Tonie Paw Patrol

Eduino Learning Game

VTech Kidizoom Snap Touch Camera

Gaming Racing Steering Wheel

Get Started and Relaxed

Philips Light Alarm Clock

Xiaomi Band 7 Fitness Tracker

Google Chromecast

Medisana Massage Gun

Apple AirPods Pro

Capture and Share Moments

Samsung External Hard Drive

Doro Smartphone for Seniors

Kitchen Magic

Bosch MUM Food Processor

WMF Lono Raclette Grill

Experience virtual worlds anew: As Berlin's largest gaming venue, the new capital city highlight is sure to thrill gamers, esports fans, and influencers. Berlin, January 12, 2023: The successful concept from Cologne is finally coming to Berlin: On January 13, Xperion – the gaming experience center inside Saturn – will open its doors on 2,200 square meters on the third floor of the flagship store at Alexanderplatz. Together with around 30 renowned partners, including Red Bull, Microsoft, Sony PlayStation, and Acer Predator, the new gaming paradise offers state-of-the-art technology for immersing yourself in virtual worlds. In an arena with a large stage and a 30-square-meter LED wall, the audience can expect top-notch entertainment: Exclusive gaming events, esports contests, shows, and live-streamed concerts will send fans into a frenzy.

Xperion – the gaming experience center inside Saturn – will open on January 13, spanning 2,200 square meters on the third floor of the flagship store at Alexanderplatz. Designed according to MediaMarktSaturn's classic, current store concept, the store offers its customers an even better shopping experience – from the clear presentation of products and their thematic organization to the comprehensive product and service portfolio. But that's not all. A real attraction awaits on the third floor, where the new Xperion opens tomorrow (January 13, 2023). Packed with high-tech features, this immersive experience is sure to thrill the gaming community. It's Berlin's largest gaming location. Spanning 2,200 square meters, all the leading gaming partners, such as Asus ROG, HP OMEN, Razer, Samsung Odyssey, LG, and Logitech, will showcase their latest products, which can be tested and purchased on-site.

A paradise for streamers and content creators

At the heart of Xperion is the immersive gaming experience, engaging all the senses. Touch, try, participate: Visitors have the opportunity to experience innovative technologies interactively and informally, just like at an entertainment trade fair. A unique experience for curious novices and seasoned professionals alike. Influencers and gamers will find everything they need at the specially designed social media hubs and streaming booths: Equipped with the latest equipment, these locations offer space to create content for their own channels. Whether it's organizing your own events, producing cool clips and videos, or live streaming, anything is possible at Xperion. Other highlights include the large free gaming area (18+) with around 70 perfectly equipped stations, the Red Bull Bar & Lounge for a quick energy boost, and the large e-arena, which regularly hosts exciting events.

Another special feature: Xperion also has a Bitcoin ATM where customers can easily convert euro banknotes into Bitcoins and load them onto their digital wallets.

“With the Xperion format, we have developed a pioneering concept for brick-and-mortar retail that is already proving very successful in Cologne. Now we are expanding it further. In an interactive world of experiences, customers immerse themselves in the trending topics of gaming, entertainment, esports, and social media,” explains Jörg Bauer, COO of MediaMarktSaturn Germany. “In line with our strategic repositioning under the guiding principle of ‘Experience Electronics’ and our range of services, we are making innovative technology even more tangible at Xperion. Customers can discover products, try them out, and even buy them directly. This is a unique experience that leaves a lasting impression and creates a valuable connection with our younger target groups.”

René Kochan, Managing Director of Saturn at Alexanderplatz, is also enthusiastic about the new world of experiences: “We are delighted that, together with our approximately 30 partners, we can offer a new home for gaming enthusiasts and further fuel the enthusiasm for esports and VR worlds with regular events.”

MediaMarktSaturn is now making its strengths as a European omnichannel platform even more accessible to advertisers: With InStoreAds, the entire customer journey is optimally covered with a seamless 360-degree Retail Media offering on all digital and stationary touchpoints. InStoreAds are already available on around 21,000 TV screens in around 650 stores in five countries.

InStoreAds can already be booked in Germany, Austria, Hungary, Turkey and the Netherlands. Advertisers and partners can now extend their online communication with the existing Sponsored Product Ads, Sponsored Brand Ads or A+ Content to the point of sale in the stationary market. The advertised product or brand is positioned even better and benefits from a seamless omnichannel approach to the customer in combination with other retail media offerings.

"The optimal customer journey seamlessly combines digital and physical touchpoints, and we have come full circle with InStoreAds and the additional advertising opportunities directly at the point of sale. With our customised product offering and relevant first-party data, we create an outstanding omnichannel experience for our customers and offer our partners scalable advertising potential to increase their advertising efficiency," said Torsten Ahlers, Managing Director of Media-Saturn Marketing GmbH.

IFA, the world's largest and most important tech trade show, is celebrating its 100th anniversary this year. As an IFA partner, MediaMarktSaturn will be presenting the program on the Dream Stage in the IFA NEXT Hall on the first day of the show, featuring presentations and panel discussions.

Ingolstadt, August 26, 2024

A perfectly complementary partnership: MediaMarktSaturn, Europe's leading retailer of consumer electronics, and IFA, the meeting place for cutting-edge technology and innovations in home electronics, share their passion for technology with customers and visitors from around the world. On opening day, from 11:00 a.m. to 5:30 p.m., MediaMarktSaturn will be presenting the program on the Dream Stage within IFA NEXT, focusing on the future viability of retail.

Since its founding in 1924, IFA has offered its visitors the unique opportunity to admire the latest products and trends and be inspired by technological advancements. The trade fair impressively reflects technological development and demonstrates that progress has never been as rapid as it is today. What role does MediaMarktSaturn play as a retailer in this? How does the company intend to shape the future? The program that MediaMarktSaturn has put together for IFA addresses these and many other questions about the future of retail. Both in-house speakers and invited guests will have their say.

The Program in Detail

One theme that will run like a common thread through the program when it comes to the future of retail is omnichannel, the foundation for constant growth at MediaMarktSaturn. The seamless integration of online and offline channels offers customers the best of both worlds and is the biggest differentiator compared to purely online players.

Highlight Presentations:

Brand Evolution: Strong brands are drivers of growth. However, they only develop their full potential when they are aligned with the corporate strategy. MediaMarktSaturn describes its repositioning and, at the same time, its range of services for its customers with the term "Experience Electronics." The driving force behind the MediaMarkt and Saturn brands is that technology becomes an experience. The consistent implementation of the new brand strategy for almost two years now, with its brand purpose, international campaign concept, and highlighting of differentiating services, is putting both brands back on the fast track, step by step. Let's Go! (Michael Schuld, CCMO MediaMarktSaturn, 12:05 p.m.)

Retail Media: MediaMarktSaturn offers brand manufacturers the opportunity to advertise on the MediaMarkt and Saturn webshops or apps. With 2.2 billion customer contacts, the company is ideally positioned to develop an even more relevant business in this area. (Presentation by Torsten Ahlers, Managing Director Retail Media, 12:25 p.m.)

Marketplace: The Marketplace is an extension of the webshop, where third-party retailers offer their products. MediaMarktSaturn thus expands its product range for its customers without having to assume any inventory risk itself. This improves the company's profitability. (Presentation by Christian Kollesch, Managing Director MediaMarktSaturn Marketplace, 12:45 p.m.)

Overview of the entire program

September 6, 2024:

City Cube, Innovation Stage:

10:15-10:45

From Walkman to AI – How MediaMarktSaturn is shaping the future of retail

Dr. Karsten Wildberger, CEO MediaMarktSaturn

Dream Stage, IFA Next Hall:

11:00-11:05

Welcome to @IFA2024 with MediaMarktSaturn

Verena Gründel, Moderator

11:05-11:15

Welcome address by the MediaMarktSaturn management team

Sascha Mager, CEO MediaMarktSaturn Germany

11:15-12:05

Panel Discussion: The next stage of Experience Partnerships – New opportunities and requirements for future-oriented interaction between partners and retailers

Michael Schuld, CCMO MediaMarktSaturn; Hubert Kluske, MD Sales MediaMarktSaturn Germany; Christian Kollesch, Managing Director Marketplace MediaMarktSaturn; Torsten Ahlers, Managing Director Retail Media, MediaMarktSaturn; Dr. Reinhard Zinkann, Managing Partner, Miele Group; Dr. Ingo Schneider, General Manager DACH, Google Devices & Services

12:05-12:25

Let’s Go MediaMarktSaturn – The Evolution of a Brand

Michael Schuld, CCMO MediaMarktSaturn

12:25-12:45

MediaMarktSaturn Retail Media: Recipe for Success in Omnichannel Retailing

Torsten Ahlers, Managing Director Retail Media, MediaMarktSaturn

12:45-13:05

MediaMarktSaturn Marketplace: Key Drivers for Further Brand Growth and Success

Christian Kollesch, Managing Director Marketplace, MediaMarktSaturn

13:05-14:05

Networking – Let’s Talk!

2:05-2:30 PM

Using GenAI for the new MediaMarktSaturn sound branding

Ralf Schmitt, Head of Brand Marketing & Strategy, MediaMarktSaturn; German Wahnsinn, audio agency

2:30-3:15 PM

Keynote: Re-Thinking E-Commerce: AI, Fun & Social – How we can rethink online retail with ideas from Digital China

Björn Ognibeni, Practical Visionary – Co-Founder ChinaBriefs.io & XRLab@MCM

3:15-5:15 PM

Xperion presents the podcast "Two Like Trouble & Nonsense": Future technologies & AI in film & television

"BeHaind" (David Hain)

Robert Hofmann

5:15-5:30 PM

Thank you and see you next time!

Verena Gründel, Moderator