Toys and musical instruments are making their way in
Tech Village Hamburg spans five levels. On each floor, boutiques surround a central marketplace offering an extensive range of technology products. Even in the ground floor entrance area, customers are greeted with a unique experience: they enter the market through an LED tunnel, at the end of which a 3D LED wall with impressive animations welcomes visitors. In the 47 partner boutiques, leading brands such as Anker, Apple, DeLonghi, Dyson, LG, Philips, Samsung, and Sony present their latest highlights in immersive brand environments. Lego and Mattel, with a dedicated Barbie boutique, make their mark on the toy sector. MediaMarktSaturn also operates eight in-house boutiques. These boutiques focus on topics such as their own sustainability initiative "BetterWay," e-mobility, vinyl records, and – a first for MediaMarktSaturn – musical instruments. Across all floors, a total of seven experience zones invite customers to try out and interactively explore the latest products. The themes are constantly changing, ensuring that visitors can always discover new highlights. For the opening, Lego is showcasing a life-size replica of a Lamborghini, DeLonghi is presenting a coffee experience, and Samsung is displaying its latest household appliances and televisions. A coffee bar with seating and green spaces, along with 18 charging points for electric vehicles provided by E.ON Drive on the parking deck, complete the offerings.
An innovative connection to the world of art is also being created through a collaboration with the Hamburg University of Fine Arts. Students and artists can present their work in a dedicated space on the ground floor. Under the guiding principle of "Art Meets Technology," commerce is being creatively linked with social issues.
Gaming fans will get their money's worth
On the fourth floor, the "Xperion" offers a comprehensive gaming experience across approximately 3,500 square meters. Leading partners such as HP Omen, Meta, Acer, Asus, Logitech, Razer, and Intel invite visitors to try out their latest products across roughly 25 themed areas. In addition, there are nearly 200 professionally equipped gaming stations and an event arena with almost 200 seats, a large stage, and an LED wall. Influencers and streamers also have access to state-of-the-art booths from which they can produce their content overlooking the arena. The main area of the Xperion Hamburg is accessible to all ages.
Omnichannel experience
The spacious service area in Tech Village Hamburg offers MediaMarktSaturn's usual comprehensive range of services and close integration with the company's online services. Customers have seamless access to all omnichannel offerings, including in-store pickup of online orders and a direct delivery option within 90 minutes, implemented in partnership with Uber.
Omnichannel experience
The spacious service area in Tech Village Hamburg offers MediaMarktSaturn's usual comprehensive range of services and seamless integration with the company's online services. Customers have uninterrupted access to all omnichannel offerings, including in-store pickup of online orders and a direct delivery option within 90 minutes, implemented in partnership with Uber.
Caption for cover photo:
Grand opening of Lighthouse Hamburg (from left to right): Marcus Tengler (Vice President Real Estate & Store Concepts), Dr. Karsten Wildberger (CEO MediaMarktSaturn), Sultan Kaya (Managing Director Tech Village Hamburg), Dr. Sascha Mager (GMD MediaMarktSaturn Germany), Hubert Kluske (MD Sales MediaMarktSaturn Germany)
