Corporate News: MediaMarktSaturn opens Germany's first Tech Village in Berlin / Further technology experience centers planned in European metropolises

MediaMarktSaturn is driving forward the realignment and modernization of its store formats across Europe with the opening of new "Lighthouse" stores. Following successful launches in Milan, Rotterdam, and Rome, Europe's largest consumer electronics retailer will open its first "Lighthouse" store in Germany on September 1st with "Tech Village Berlin" at Alexanderplatz. Further openings will follow at the end of September in Madrid and in October in Vienna. This will bring MediaMarktSaturn's total number of these stores to six. More are planned to open throughout Europe in the coming years.

"In implementing our omnichannel strategy, we are also specifically strengthening our brick-and-mortar business as the core of our activities. We are modernizing existing stores and introducing new formats to offer our customers the most attractive shopping experience possible," said Dr. Karsten Wildberger, CEO of CECONOMY and MediaMarktSaturn. "The Lighthouse concept is the flagship of the new store formats. Working closely with our partners, we are setting new standards in brick-and-mortar retail."

The experience with the existing "Lighthouse" stores has been consistently positive. "Our customers have embraced the concept very well; it's a commercial success. We will be opening two new stores of this type in Madrid and Vienna this year, and more are planned for the coming years."

The new MediaMarkt "Tech Village Berlin" is a technology experience of superlatives: Designed by the renowned Italian architect Fabio Novembre, MediaMarktSaturn presents its customers with the most important innovations and most popular electronics products from a wide range of segments across four floors and a total area of ​​8,000 square meters.

Architecturally modeled after an Italian marketplace, each floor features a central piazza showcasing an extensive selection of technology products.

Partner boutiques, where the industry's top brands present their latest highlights, are arranged around the central marketplace. MediaMarktSaturn has secured more than 30 renowned manufacturers as partners for its "Tech Village Berlin," including Apple, Samsung, Microsoft, Sonos, Sony, Philips, Logitech, Xiaomi, Miele, and Dyson.

Spread across all floors are six so-called Experience Zones – areas where customers can directly try out and experience innovations and the latest products. Regular events will also be held here. Another highlight is the "Barista Club," a coffee bar that invites customers to enjoy the finest coffee specialties.

In a spacious service area, MediaMarktSaturn offers its customers a comprehensive range of services. And, of course, "Tech Village Berlin" is also closely integrated with the company's online services, giving customers convenient access to all of MediaMarktSaturn's omnichannel offerings.

"Tech Village Berlin is like a trade fair all year round. Our customers can get an overview of the hottest trends in the industry here every day," explained Jörg Bauer, COO of MediaMarktSaturn Germany. "With the boutiques of our most renowned industry partners, great products, an innovative architectural concept, plenty of service and our own café, we make shopping here a real experience."