New gaming area in Berlin: Xperion adventure world opens in Saturn at Alexanderplatz

Experience virtual worlds anew: As Berlin's largest gaming venue, the new capital city highlight is sure to thrill gamers, esports fans, and influencers. Berlin, January 12, 2023: The successful concept from Cologne is finally coming to Berlin: On January 13, Xperion – the gaming experience center inside Saturn – will open its doors on 2,200 square meters on the third floor of the flagship store at Alexanderplatz. Together with around 30 renowned partners, including Red Bull, Microsoft, Sony PlayStation, and Acer Predator, the new gaming paradise offers state-of-the-art technology for immersing yourself in virtual worlds. In an arena with a large stage and a 30-square-meter LED wall, the audience can expect top-notch entertainment: Exclusive gaming events, esports contests, shows, and live-streamed concerts will send fans into a frenzy.

Xperion – the gaming experience center inside Saturn – will open on January 13, spanning 2,200 square meters on the third floor of the flagship store at Alexanderplatz. Designed according to MediaMarktSaturn's classic, current store concept, the store offers its customers an even better shopping experience – from the clear presentation of products and their thematic organization to the comprehensive product and service portfolio. But that's not all. A real attraction awaits on the third floor, where the new Xperion opens tomorrow (January 13, 2023). Packed with high-tech features, this immersive experience is sure to thrill the gaming community. It's Berlin's largest gaming location. Spanning 2,200 square meters, all the leading gaming partners, such as Asus ROG, HP OMEN, Razer, Samsung Odyssey, LG, and Logitech, will showcase their latest products, which can be tested and purchased on-site.

A paradise for streamers and content creators

At the heart of Xperion is the immersive gaming experience, engaging all the senses. Touch, try, participate: Visitors have the opportunity to experience innovative technologies interactively and informally, just like at an entertainment trade fair. A unique experience for curious novices and seasoned professionals alike. Influencers and gamers will find everything they need at the specially designed social media hubs and streaming booths: Equipped with the latest equipment, these locations offer space to create content for their own channels. Whether it's organizing your own events, producing cool clips and videos, or live streaming, anything is possible at Xperion. Other highlights include the large free gaming area (18+) with around 70 perfectly equipped stations, the Red Bull Bar & Lounge for a quick energy boost, and the large e-arena, which regularly hosts exciting events.

Another special feature: Xperion also has a Bitcoin ATM where customers can easily convert euro banknotes into Bitcoins and load them onto their digital wallets.

“With the Xperion format, we have developed a pioneering concept for brick-and-mortar retail that is already proving very successful in Cologne. Now we are expanding it further. In an interactive world of experiences, customers immerse themselves in the trending topics of gaming, entertainment, esports, and social media,” explains Jörg Bauer, COO of MediaMarktSaturn Germany. “In line with our strategic repositioning under the guiding principle of ‘Experience Electronics’ and our range of services, we are making innovative technology even more tangible at Xperion. Customers can discover products, try them out, and even buy them directly. This is a unique experience that leaves a lasting impression and creates a valuable connection with our younger target groups.”

René Kochan, Managing Director of Saturn at Alexanderplatz, is also enthusiastic about the new world of experiences: “We are delighted that, together with our approximately 30 partners, we can offer a new home for gaming enthusiasts and further fuel the enthusiasm for esports and VR worlds with regular events.”