Germany's best online shops in 2025: MediaMarkt in first place, Saturn in fourth place in the electronics category with branch network

The award is based on an extensive consumer survey, in which over 69,000 consumers took part this year. More than 850 providers in a total of 93 categories were evaluated. Eight companies were considered in the electronics with branch network category. The online shops were evaluated in seven performance areas, including price-performance ratio, product range, customer service, website/app, shipping and returns, ordering and payment conditions, and willingness to recommend.

“We are delighted to receive this award and, above all, to have earned the trust of our customers,” says Tim Laufenberg, Managing Director of MediaMarktSaturn E-Commerce GmbH. “At the same time, we are continuously working to further optimize the customer experience in order to offer the best possible shopping experience. Specifically, we are working on better integration of our services, further personalization of the customer journey, and optimization of our relevant content for customers. A big thank you goes to the entire team, who worked hard to achieve this success.”

These innovations improve the shopping experience:

• Faster delivery with Uber: Customers can have selected products delivered directly to their homes in the shortest possible time.
• Greater transparency for refurbished products: Revised filters, price tags, and condition ratings make refurbished products easier to find and compare.
• Trade-in directly in the shop: Used devices can be conveniently purchased online.
• Smarter search: Thanks to semantic vector search, relevant results are displayed even with imprecise search terms.
• Connected customer programs: The merging of MyMedia and MySaturn creates a unified user experience.
• Improved accessibility: The online shop has been adapted to be even more accessible and usable for all user groups.
• Expanded delivery options: Orders can be shipped directly from the store via the new Service Hub, including convenient two-person handling for large appliances.

MediaMarkt.de and Saturn.de have already achieved top rankings in previous years. With the current result, MediaMarktSaturn succeeds in further expanding its position at the top of the industry and underlining its strong position in German online retail.