Shaping the future of retail: MediaMarktSaturn presents a full-day program at IFA on September 6th.

IFA, the world's largest and most important tech trade show, is celebrating its 100th anniversary this year. As an IFA partner, MediaMarktSaturn will be presenting the program on the Dream Stage in the IFA NEXT Hall on the first day of the show, featuring presentations and panel discussions.

Ingolstadt, August 26, 2024

A perfectly complementary partnership: MediaMarktSaturn, Europe's leading retailer of consumer electronics, and IFA, the meeting place for cutting-edge technology and innovations in home electronics, share their passion for technology with customers and visitors from around the world. On opening day, from 11:00 a.m. to 5:30 p.m., MediaMarktSaturn will be presenting the program on the Dream Stage within IFA NEXT, focusing on the future viability of retail.

Since its founding in 1924, IFA has offered its visitors the unique opportunity to admire the latest products and trends and be inspired by technological advancements. The trade fair impressively reflects technological development and demonstrates that progress has never been as rapid as it is today. What role does MediaMarktSaturn play as a retailer in this? How does the company intend to shape the future? The program that MediaMarktSaturn has put together for IFA addresses these and many other questions about the future of retail. Both in-house speakers and invited guests will have their say.

The Program in Detail

One theme that will run like a common thread through the program when it comes to the future of retail is omnichannel, the foundation for constant growth at MediaMarktSaturn. The seamless integration of online and offline channels offers customers the best of both worlds and is the biggest differentiator compared to purely online players.

Highlight Presentations:

Brand Evolution: Strong brands are drivers of growth. However, they only develop their full potential when they are aligned with the corporate strategy. MediaMarktSaturn describes its repositioning and, at the same time, its range of services for its customers with the term "Experience Electronics." The driving force behind the MediaMarkt and Saturn brands is that technology becomes an experience. The consistent implementation of the new brand strategy for almost two years now, with its brand purpose, international campaign concept, and highlighting of differentiating services, is putting both brands back on the fast track, step by step. Let's Go! (Michael Schuld, CCMO MediaMarktSaturn, 12:05 p.m.)

Retail Media: MediaMarktSaturn offers brand manufacturers the opportunity to advertise on the MediaMarkt and Saturn webshops or apps. With 2.2 billion customer contacts, the company is ideally positioned to develop an even more relevant business in this area. (Presentation by Torsten Ahlers, Managing Director Retail Media, 12:25 p.m.)

Marketplace: The Marketplace is an extension of the webshop, where third-party retailers offer their products. MediaMarktSaturn thus expands its product range for its customers without having to assume any inventory risk itself. This improves the company's profitability. (Presentation by Christian Kollesch, Managing Director MediaMarktSaturn Marketplace, 12:45 p.m.)

Overview of the entire program

September 6, 2024:

City Cube, Innovation Stage:

10:15-10:45

From Walkman to AI – How MediaMarktSaturn is shaping the future of retail

Dr. Karsten Wildberger, CEO MediaMarktSaturn

Dream Stage, IFA Next Hall:

11:00-11:05

Welcome to @IFA2024 with MediaMarktSaturn

Verena Gründel, Moderator

11:05-11:15

Welcome address by the MediaMarktSaturn management team

Sascha Mager, CEO MediaMarktSaturn Germany

11:15-12:05

Panel Discussion: The next stage of Experience Partnerships – New opportunities and requirements for future-oriented interaction between partners and retailers

Michael Schuld, CCMO MediaMarktSaturn; Hubert Kluske, MD Sales MediaMarktSaturn Germany; Christian Kollesch, Managing Director Marketplace MediaMarktSaturn; Torsten Ahlers, Managing Director Retail Media, MediaMarktSaturn; Dr. Reinhard Zinkann, Managing Partner, Miele Group; Dr. Ingo Schneider, General Manager DACH, Google Devices & Services

12:05-12:25

Let’s Go MediaMarktSaturn – The Evolution of a Brand

Michael Schuld, CCMO MediaMarktSaturn

12:25-12:45

MediaMarktSaturn Retail Media: Recipe for Success in Omnichannel Retailing

Torsten Ahlers, Managing Director Retail Media, MediaMarktSaturn

12:45-13:05

MediaMarktSaturn Marketplace: Key Drivers for Further Brand Growth and Success

Christian Kollesch, Managing Director Marketplace, MediaMarktSaturn

13:05-14:05

Networking – Let’s Talk!

2:05-2:30 PM

Using GenAI for the new MediaMarktSaturn sound branding

Ralf Schmitt, Head of Brand Marketing & Strategy, MediaMarktSaturn; German Wahnsinn, audio agency

2:30-3:15 PM

Keynote: Re-Thinking E-Commerce: AI, Fun & Social – How we can rethink online retail with ideas from Digital China

Björn Ognibeni, Practical Visionary – Co-Founder ChinaBriefs.io & XRLab@MCM

3:15-5:15 PM

Xperion presents the podcast "Two Like Trouble & Nonsense": Future technologies & AI in film & television

"BeHaind" (David Hain)

Robert Hofmann

5:15-5:30 PM

Thank you and see you next time!

Verena Gründel, Moderator