MediaMarktSaturn Retail Media
Our strong connection between brands, data and consumers
24.11.2025 - 10:18
MediaMarktSaturn Retail Media is the retail media unit of MediaMarktSaturn Deutschland GmbH and connects brands with consumers where purchasing decisions actually take place. As a retail media pioneer in European retail, we create data-driven, measurable and inspiring advertising experiences along the entire Customer Journey.
Our services – Omnichannel, data-driven, measurable
With unique access to millions of loyalty programme customer records and over 30,000 in‑store screens, we offer advertising opportunities for endemic and non‑endemic partners that ideally combine relevance and reach. Our portfolio ranges from high‑impact formats in the form of digital display ads on our online platforms to in‑store and on‑site campaigns — precisely targetable via first‑party data and measurable through to the point of sale.
Why retail media is so important
Retail media is one of the fastest‑growing areas in digital marketing and is changing how brands interact with consumers. By directly linking advertising and the purchase decision, we offer our partners the transparency, efficiency and impact that traditional channels cannot deliver.
Learn more: https://www.mms-retailmedia.com/de/