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Diversity, Equity, and Inclusion (DEI)

31.07.2025 - 11:54

We want employees who bring different perspectives and solutions to the table: The more diverse the workforce, the more comprehensive the skills and knowledge in our company. At MediaMarktSaturn, we create the conditions to ensure that every employee – regardless of ethnic origin, sexual orientation, age, disability, religion, world view, or gender – has the same opportunities.

Strong leadership commitment

At MediaMarktSaturn we create the conditions to ensure that every employee – regardless of their personal background – has the same opportunities.


We know that inclusion and belonging start with a strong leadership commitment. See what our leaders have to say: 

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As HR team, we treat all our colleagues with openness and empathy. Diversity, equity and inclusion are crucial for this.


By forming diverse teams, we foster an environment where those unique perspectives thrive, leading to enhanced creativity, innovation and problem-solving.


Iris Prüfer 

Chief People Officer MediaMarktSaturn

MediaWorld Italy CEO

Diversity is our strength. It personally enriches each of us, each team and all customers so that we can offer the best customer satisfaction and consolidate our market leadership.


Together, we bring our unique talents to meet every need and drive our success forward.


Guido Monferrini

CEO MediaWorld Italy 

Remko Rijnders

Diversity is key to building a healthy, sustainable culture. It’s not a check box; it should be a hygiene factor. Within the Benelux, I’m proud to see 53 different nationalities working successfully together. 


But of course, diversity only leads to results if you create an environment where open feedback and input is stimulated. That’s why we’re trying to look after it a little bit better every day.


Remko Rijnders

CEO MediaMarkt Benelux

Executive Prioritization Management

At MediaMarktSaturn, we focus everything on the customer. And our team is just as diverse as our customers. Diversity enriches our daily work.


Different cultural backgrounds and perspectives make us more innovative, agile and stronger as a retailer. This is the only way we can offer the best possible customer experience.


Dr. Sascha Mager 

EVP Executive Prioritization Management & CDO

A woman smiling and looking at the camera.

Diversity means to me: a common challenge, many different perspectives and a really good solution.


At MediaMarktSaturn, everyone can contribute and make a difference. I really appreciate that.


Henny Steininger 

VP Services, CX , Care & Loyalty MediaMarktSatun

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I feel like I belong at MediaMarktSaturn because diversity is not only seen as a value in our company but is a lived reality.


This creates an atmosphere of acceptance and togetherness that motivates me to give my best and contribute to the success of the company.


Marcus Tengler

VP Real Estate & Store Concepts MediaMarktSaturn

A photo of Andrea Schilling

For me, diversity means tolerance and openness to different perspectives.


Diverse teams are more innovative, more productive, and better able to respond to the diverse needs of our customers.


Andrea Schilling 

VP Group Tech Portfolio Management MediaMarktSaturn Technology

A woman smiling into the camera

For me, diversity means sitting at the table as a woman with a migrant background and being able to make a difference.


For me, belonging means authenticity. Not having to play pretend in order to be successful.


Sotiria Iliadou, HR Director 

MediaMarktSaturn Germany

Let's look at our definition of Diversity, Equity and Inclusion

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Diversity - Mix it up!

At MediaMarktSaturn, we welcome all people - employees and customers - with their different backgrounds, identities and experiences and appreciate their uniqueness.

Equity - Same chances for everyone!

At MediaMarktSaturn, we build structures, policies and processes that ensure everyone has the same opportunities to succeed and everyone is treated equally.

Inclusion - Be part of it!

At MediaMarktSaturn, we ensure that our employees and customers feel safe, respected, and supported, thus creating a sense of belonging for them.

Accessibility, responsibility, and fairness are established values of our corporate culture. For us, diversity is not a project, but an aspiration that we work on continuously. To achieve this, we work cross-divisional to develop effective measures and oversee them with a high level of commitment.

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Group-wide mandatory Unconscious Bias Training

We all hold unconscious biases. With this training we want to support our employees to engage with them to make a difference for all.

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Group-wide Anti-Discrimination Guideline

At MediaMarktSaturn we work as a team and have a zero-tolerance policy when it comes to any form of discrimination. This is reflected in this group wide guideline.

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Strong Compliance

We present our employees and our customers and partners the opportunity and encourage them to report any behavior that is not compliant. 

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Women in Retail | our Employee Resource Group for Gender Equality

Their vision: to establish an equal share of women at all hierarchical levels throughout the company in the long term.

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Meet our Experience Champions!

MediaMarktSaturn wants to become the Experience Champion. How? By offering our customers unique shopping experiences. Our employees are the key success factor here. Here we tell their unique stories in a way that only retail can.

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"It was clear to me from the outset: I won't stop selling at 65."

Selling Doesn’t Stop at 65

MediaMarktSaturn is not just any retailer. Our employees are the key success factor on our path to becoming an Experience Champion. Our company is as diverse and multifaceted as our employees, their tasks and their backgrounds. They are our Experience Champions - because they create a unique shopping experience for our customers. They tell their stories here.



Many people dream of retiring at 65 and putting their feet up. Not so Lothar Wittig: the now 75-year-old has been working at MediaMarkt in Eislingen, Swabia, for 24 years. Since then, Lothar has been responsible for both the white and brown goods departments.