Topics and Areas of Action

Digital inclusion

Digital education and access to technology are essential for participating in our interconnected world – both at work and in everyday life. This is where we can achieve the greatest social impact and help ensure that everyone can be part of the digital world.

Local community engagement

Our stores are deeply rooted in their local communities. Store managers decide themselves which organizations they support with monetary donations or technology. This enables long-term partnerships and allows us to provide rapid assistance in emergencies.

Emergency relief

Crises such as COVID-19, the war in Ukraine or the earthquakes in Türkiye and Syria require rapid, low‑bureaucracy action. In such situations, we make a direct contribution to immediate relief and provide support where it is needed most.