Strategy
18.11.2025 - 14:10
Sustainability is one of the four cornerstones of our corporate strategy. We are making our own business operations more sustainable and enabling our customers to use consumer electronics more consciously.
Our focus is on promoting the circular economy: By extending product lifetimes and recycling materials, we help to conserve valuable resources. At the same time, we are reducing our emissions by lowering our energy consumption, increasing the share of renewable energy and expanding our range of energy‑efficient products. In addition, we work closely with our industry partners to anchor sustainability along the entire value chain.
Our Mission
“We want to offer a climate-conscious technology experience.”
We have set ambitious, science-based climate targets to reduce our CO₂ emissions. By continuously optimizing our energy consumption, improving our logistics and, above all, expanding our range of energy-efficient products, we enable our customers to consume consumer electronics in a more climate-conscious way.
“We want to offer the most sustainable range of consumer electronics products and be a pioneer in the circular economy in Europe.”
We offer energy-efficient and more sustainably produced products as well as refurbished devices. Our service offerings help conserve resources by keeping products usable and attractive for longer or preparing them for a second life.
“We want to assume social responsibility for our employees, suppliers and society.”
We see social responsibility towards our employees, partners along the supply chain and the communities affected by our business as a central foundation of our actions. This includes fairness, transparency and diversity.
