Cooking like a KOENIC: Tim Raue and MediaMarktSaturn own brand present exclusive kitchen products

KOENIC, the own brand of MediaMarktSaturn, receives an exclusive addition. Together with star chef Tim Raue, a high-quality product line for small kitchen appliances was developed, which is now celebrating its launch.

MediaMarktSaturn and the renowned 2-star chef Tim Raue have joined forces and are launching the new product line "Tim Raue by KOENIC" on the market. From now on, cooking enthusiasts can expect the first three products of an exclusive kitchen collection in all MediaMarkt and Saturn stores in Germany and successively in Austria as well as online. In the spirit of MediaMarktSaturn's Experience Electronics strategy, the series with exquisite products that clearly bear the signature of the top chef makes home cooking an experience. There are also special recipes.

Freely according to the motto "Cook like the king with KOENIC", MediaMarkt-Saturn launches the cooperation with Tim Raue and starts with the introduction of three kitchen products of a total of a nine-part series: A 2in1 high-performance chopper with two stainless steel vessels and titanium-coated blades, a versatile vacuum sealer, suitable for sous-vide cooking and a high-precision kitchen scale made of high-quality stainless steel with a load capacity of 10kg and tare function. From smoothie maker to a meat grinder to the air fryer - until summer 2024, the range will be gradually supplemented by six other products that will raise the cooking experience in Germany and Austria to a new level.

Michael Schuld, Chief Commercial & Marketing Officer of the MediaMarktSaturn Retail Group, sums up the importance of this partnership: "We are showing with this cooperation that own brands can certainly be premium. At the same time, this cooperation is the epitome of what we mean by Experience Electronics. Together with Tim Raue, we create unique experiences for our customers and combine the best of KOENIC with the top-class culinary craftsmanship of Tim Raue.” The two-time star chef says about the partnership: "For me, cooking means passion, perfection, creativity and quality. I am proud to combine these principles together with KOENIC in the products."

Both the design of the packaging and the unique design of each product were developed in close cooperation with Tim Raue. So each device is equipped with a striking Prussian-blue plug, a loving tribute to Raue's grandparents. In addition, each product in the series bears the signature of the star chef, which gives it a personal touch and contributes to the enhancement in addition to the high-quality features. Customers also receive exclusive recipes with each product purchased, specially created by Tim Raue for the respective device, which invite them to cook, try out and experience.

More information can be found here:
MediaMarkt: https://www.mediamarkt.de/en/special/tim-raue-edition
Saturn: https://www.saturn.de/en/special/tim-raue-edition