Climate protection
Our business activities have direct and indirect impacts on the climate along the value chain. To reduce our environmental footprint, we continuously optimise our operational processes and support our customers in using consumer electronics in a more climate-conscious way.
Our emissions arise from the energy consumption of our stores and administrative buildings (Scope 1 and 2), but predominantly from the use of the products we sell (Scope 3). By modernising our sites, improving energy management and expanding our range of energy-efficient products, we are continuously enhancing our energy performance and, together with our suppliers, driving the development of more energy-efficient products.
Our mission – fewer emissions: climate targets
We align with the goals of the Paris Agreement and have set science-based climate targets that have been validated by the reputable Science Based Targets initiative (SBTi). We prepare our carbon footprint in accordance with the Greenhouse Gas Protocol (GHG Protocol).
1. Reduce our Scope 1 and 2 carbon emissions by 58.8% by fiscal year 2032/33 (compared with the 2018/19 baseline)
2. Reduce carbon emissions in the relevant Scope 3 categories (Scope 3.1 – purchased goods and services, and Scope 3.11 – use of sold products) for our own-brand products by 32.5% by fiscal year 2032/33 (compared with the 2021/22 baseline)
3. Reduce our Scope 3.4 emissions – transport and distribution activities – by 32.5% by fiscal year 2032/33 (compared with the 2021/22 baseline)
4. Ensure that 74% of our retail suppliers of third-party brands (measured by their emissions) have their own science-based climate targets aligned with the SBTi framework by 2028.
In addition, we aim to source 100% of the electricity we procure directly from renewable energy sources each year.
Scope 1 and 2: emissions from our own operations
Our Scope 1 and 2 emissions arise primarily from the energy required to operate our stores. Since January 2024, 100% of the electricity we procure directly from energy suppliers has come from renewable sources. We improve our energy performance through the modernisation of our stores and administrative buildings and through targeted energy-saving measures, particularly in air-conditioning and lighting. This is supported by a comprehensive data basis: digital energy meters and sensors for temperature and air quality provide us with the necessary information. This enables building automation and the optimisation of heating, ventilation and air-conditioning systems. With smart-metering systems, we can monitor electricity consumption and respond immediately to increases. In addition, we reduce emissions by transitioning our vehicle fleet to electric vehicles.
Scope 3.4: emissions from logistics
We limit our Scope 3.4 emissions from transport and warehousing through an efficient logistics strategy. We are developing our logistics into a centralised omnichannel network that combines efficiency with emission reductions.
Optimised route planning further reduces distances and improves the supply of our stores. In metropolitan regions and major cities, we rely on regional hubs that avoid long transports from central warehouses. We already provide zero-emission deliveries in 120 cities – supported, among other things, by our cooperation with Uber, which fulfils orders using electric vehicles and bicycles.
Scope 3.11: emissions from the use of our products
A significant share of our CO2 emissions falls under Scope 3.11 – the energy consumed when customers use the products we sell. This is why we focus on an expanding range of energy-efficient products and work closely with our suppliers to support their development. We also advise our customers on energy-efficient alternatives that can help reduce emissions and lower their energy costs.
In addition, when customers use electricity from renewable sources, there are no emissions associated with the electricity consumption of our products. For this reason, we offer green-energy contracts from external providers in Germany, Spain, Belgium and the Netherlands.
Own brands: sustainability built into our products
For our own brands ISY, PEAQ, ok. and KOENIC, we have set an ambitious reduction target: we aim to reduce Scope 3 emissions by 2.95% per year until 2030. To achieve this, we have launched emission-reduction initiatives with our own-brand suppliers and calculated the carbon footprint of selected products – particularly those with high sales volumes and significant energy demand in production and use. We further develop our products with a strong focus on energy efficiency. For example, among our own-brand washing machines, the share of models sold in the top energy efficiency class “A” has almost doubled compared with the previous year, increasing from 25% to 48%.
As part of our packaging strategy, we have developed a guideline for more environmentally responsible product packaging. It defines standards for our own-brand suppliers and helps reduce emissions.
"Networks accelerate the transformation towards a more sustainable economy."
In the field of environmental sustainability, we are involved in the following initiatives:
Sustainable Consumption Pledge
Since 2022, we have been a signatory to the European Commission’s Sustainable Consumption Pledge, committing to comprehensive climate targets. The initiative continues the work of the Green Consumption Pledge, which we joined in 2021 as one of the first companies in Europe. You can find our commitment here.
UN Global Compact
Since 2018, we have been a member of the United Nations Global Compact (UNGC) – the world’s largest initiative for responsible corporate governance. Its vision is to foster an inclusive and more sustainable global economy.
HDE Principles of Action
We have signed the unified Principles of Action of the German Retail Association (HDE), underscoring our commitment to more sustainable business conduct.
Questions or ideas?
sustainability@mediamarktsaturn.com
